An internship is a temporary job role for the period of eight to twelve weeks, that’s often related to one’s academic field of study or career interests. It can offer a beginner in a career field practical experience within a professional role. Internships are often useful to college students and recent graduates, as internship programs provide hand on experience to launch career. Internships may also offer individuals insight on a particular industry’s culture and daily operations which will foster internee career orientation.

What is the purpose of an internship for a company?

A business or company may decide to create and implement an internship program to help them identify future employees or expand their talent management strategies. Some other reasons a company may use an internship program include:

• Increasing brand awareness among local colleges or communities
• Improving productivity and time management for full-time employees, as interns often complete smaller tasks
• Lowering hiring cost.
• Expanding a company’s viewpoint and creativity since interns can provide opinions outside of the company culture
• Maintaining involvement in the community and helping students begin their career paths
• Social corporate responsibility toward the development of youth and nation building.

How internships can benefit a business

A great internship program takes a big commitment of time and resources to do well. Still, this investment can benefit companies of all sizes, including well-established businesses and start-ups. Here are some benefits to having an internship program.

Connect with undiscovered talent

Interns are usually eager for a chance to hone their skills and are highly motivated to learn. If you find the right candidate, you might train and discover the next marketing or finance whiz.

Pave the way for potential new employees

The internship period is an excellent opportunity to see if there’s a good fit between the intern’s skills and abilities and your company’s needs. The intern learns how your business operates, and you can get a sense of their potential without committing to a job. If you decide to offer a position, they should transition more easily into a permanent role.

Boost productivity

Task your interns with a project you haven’t had time to get off the ground, or helping an employee who’s dealing with a heavy workload. Be realistic with the amount and difficulty of the work you delegate, however. Start with simple tasks and add other responsibilities as the intern learns and shows an ability to get things done.

Benefit from fresh approaches

While internships are about giving new talent a chance to learn, you might also get some ideas on improving internal processes. Consider suggestions to hop onto a social media platform, add a feature to your website, or reach a new audience segment. Sometimes external points of view can spot opportunities you haven’t considered or had time to think about.

Give current employees a chance to be mentors

Internship programs can also benefit employees who are ready to step up their responsibilities. As mentors, they can apply their leadership and management skills and learn how to delegate, assess performance and offer guidance and feedback.

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